Our History

ProBikeKit was founded in the early 1990’s by a small team of passionate and committed road cyclists, and the business has since then developed into a global brand.

We have built on the solid foundations of our business where our passion for road cycling matches our relentless commitment to provide customers with a first-class service for the best road, mountain bike and cyclo-cross cycling kit available at the most affordable prices.

We are now part of THG Holdings plc (THG), a globally renowned end-to-end tech platform specialising in taking brands direct to consumers across the globe. Using its proprietary technology and infrastructure, THG Ingenuity, the Group enables brands to grow at scale while driving unrivalled value and continuous performance.

The PBK Brand

Our very own PBK brand is designed for all levels of cyclist. The ranges are exceptional value, manufactured by our trusted partners in the heart of Italy with their reputation for quality and ability to meet our exacting standards.

Let's be Social

Join us on our social media pages and keep up to date with the latest news from the cycling world. The PBK Blog, Facebook, Twitter and Instagram pages are the perfect places to hang out with fellow bike enthusiasts and discuss the latest race reports and product reviews.
We also run regular competitions, special offers and giveaways so 'like' and 'follow' us now to make sure you don't miss out!
.....and not forgetting our Strava club, where you can track & share your riding experiences with other members.

Facebook | Twitter | Instagram | Blog | Strava | YouTube